As we move into the digital era it’s no wonder that almost anything can be found online. All IT companies have their own websites that are user friendly and easy to navigate. So if you’ve already founded a company it’s good advice to make a website. It sounds simple, but it’s actually not. There are a number of questions to be answered. And to help you with that here are a few tips for improving your web design:
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What do 9gag, Netflix, Google and an Irish casino guide have in common? They were all previously planned. Just starting your website is not the way to go. You need to think about what your website will look like, what kind of products or services will you offer, what kind of content it will have and many other details. You have to put yourself in your customers’ shoes and think like them. They would probably want a site that’s easy to navigate through and they’ll want a simple way of buying products, as easy as a few clicks, if that’s what you have on offer. When you get your specifics straight you’re halfway there to making your own website.
Using the right images is a simple trick to keep your audience entertained. It’s great if you provide great content interesting to users, but it’s even better if you chose the right way to promote yourself through images. For example, if you visit Philip Morris International’s website you won’t see those disgusting pictures of lungs they put on cigarette packaging. Instead you will see friendly smiling faces welcoming you to a new world that’s smoke free and articles about how we, i.e. you and the company, can make the world a better place. The point being made here is: find a way to appeal to your audience.
As the title for this paragraph suggests navigation is of the utmost importance. Of course it matters if you have quality content, products or services on offer, but if it’s not that simple to get to them then you’re bound to lose some customers. When creating your site you should put an extra emphasis on navigation. It’s of paramount importance to make an organizer and interactive interface because it takes a person 5-8 seconds to decide whether they like a website or not.
Nowadays, pretty much everyone uses a smartphone so it would be a good idea to make your website available on phones. It would be even easier and more convenient if your customers can access your site from their phones at any time.
With so many companies available it is a challenge to simply get noticed. Although it’s difficult to achieve, since many websites offer similar content, uniqueness should be a priority to your website. Try to make a creative offer that no one else is offering or try to make something new that will take the Internet by storm.
