Keyword Analytics – Depending on the company strategy and the stage of your company’s growth, will both impact on the domain name a company will or should choose. Whether you decide to build a brand based on a domain name for example, www.Twitter.com, or one of our clients, www.AmbassadorWindows.ie or based on a descriptive domain name that describes your service, for example, www.CareerGuidance.ie. These decisions are strategic and have long term implications, so keyword analytics and research are extremely important. What domains names are available to buy, might a parked domain name be available to buy and what might you pay? Is it worth the investment or is an alternative domain name a better approach????
You must think LONG TERM and think strategy and search engine influence…..
From a search engine ranking perspective, including the keyword string in the domain name was a very strong ranking signal years ago, however this influence has diminished somewhat in recent years. Regardless, it still holds ranking importance and if you are looking for quick lead generation and relatively quick ranking success, then buy a domain name with that string. For example, ‘Boiler Repair Dublin’, which is searched 110 times per month in Ireland, www.BoilerRepairDublin.com. We were able to rank this website very quickly (within three to six months) and it has consistently ranked in the top three organic searches. The success was primarily down to the domain name and the relatively low competition, using ‘allintitle’, told us that there were only 284 websites using ‘Boiler Repair Dublin’ in ‘Page Titles’. But essentially the success was down to research, keyword analytics, domain selection and business objectives.
Need Help….we provide digital consultancy services that facilitate companies to sell online and we also build websites…remember we readily customise solutions based on your digital marketing goals and budgets, see our contact details here.
Dip. International Selling, Cert. Digital Marketing, MSc. BITS, MA Career Guidance