When designing a website, it is paramount to analyse your sector keywords in order to apply the most appropriate keyword to title links within your website. A great starting point for this research is to analyse your competitors’ websites, especially the websites which are performing well. Remember to analyse your competitor’s website SEO position in an incognito browser session.
But don’t take your competitors use of keywords for granted, double check the keywords used within your competitors’ websites on Google Keyword Planner to reaffirm.
Our Page Title, Meta Description and Keyword extractor tool is also very useful in generating your own Meta Description and taking some ideas from competitors. Why reinvent the wheel?! It is very important that you DO NOT copy a competitors Meta Description. For SEO advice on Meta Descriptions and Page Titles, see this page.