Since, Google's Panda update from 2011 more emphasis has been on 'content', and not just from an SEO perspective but almost all digital marketing activities. Content is officially KING!!
"Content Marketing is a way of marketing your products or services to your target audience by creating relevant and valuable content that attracts and engages them and possibly encourages profitable customer action" WebNetHosting on Visual.Ly
Digital Sales is committed to helping clients design, build, write, and distribute relevant and valuable content. Content marketing that will add and make an impact on the benefits of content marketing listed above, from SEO to engaging with your audience. We have built a proven content marketing methodology that has helped many brands to increase their engagement, grow their client base, increase market share and ultimately generate greater digital sales.
Not only will you have access to our creative and talented Content Marketing team, you will have access to our diverse cross functional team within Digital Sales. Our teams can support unique requirements from technical development, UX, landing pages, creatives and reporting and measurement that elevates our content marketing capabilities to another level. We are a performance driven content marketing agency, specifically we provide and employ the following content marketing tactics.....
There are many content marketing tactics that can be employed, blogging being that most obvious. However, these tactics can also be supplemented with traditional marketing activity such as PR, paid offline and online advertising, infographics and more. At Digital Sales we develop content marketing strategies and tactics that can include and range from: