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Interesting Digital Sales Statistics from Ireland

Interesting Digital Sales Statistics from Ireland

Digital Sales & Marketing Facts from Digital Sales

Facebook Engagement

Average engagement rates for Facebook Posts in Ireland is 3.94%, however when your post includes a video the average engagement is 10.26%.

But first, if you are interested in our services at Digital Sales, check out this quick video:

Ipsos/MRBI (2018) report:

Key findings

  • In terms of account ownership, Facebook remains Ireland’s most popular social media platform at 66%, no change on the previous quarter.
  • Instagram increased 5% to 39%, the largest growth rate of any of the social networks.
  • LinkedIn and twitter experienced identical increases of 3% to 33%.
  • Google and Pinterest grew 2%  to 24% and 23% respectively.
Digital Sales & Marketing Facts from Digital Sales
Digital Sales & Marketing Facts from Digital Sales

 

Facebook Usage in Ireland
Facebook Ireland still considers Facebook to be the country’s favourite social media with 46% of respondents saying they enjoy spending time on the platform most.

Instagram’s is in second place with 24% of public opinion on their side, ahead of Twitter’s 20% (source, Wolfgang Digital).

Instagram is top spot for people aged between 18 and 34. Facebook reclaims the top spot for people aged 35 to 54 where Instagram dropped to third place behind Twitter.

Diving Deeper
While Facebook is Ireland’s favourite platform overall, diving into the figures showed diverse taste across various demographics.

Instagram took the top spot for people aged between 18 and 34. Facebook reclaims the top spot for people aged 35 to 54 where Instagram dropped to third place behind Twitter.

Podcasts

38% of Irish people listen to podcasts monthly, above the EU average of 27% and the American average of 33%.

Customer Reviews

85% of consumers trust online reviews as much as personal recommendations. – Brightlocal

Website Load Time

Having a site that loads in 5 seconds or less ends in viewing sessions that are 70% or longer.

Organic v Paid Search

Most users haven’t made their mind up about a brand before searching, and most users ignore the paid searches, in fact 70-80% searches. According to New Media Campaign, they concluded that Organic SEO is 5.66 times better as it’s more likely to get clicks and conversions.

Irish Advertising Spend 2018

Irish advertisers spent an estimated €574m last year on a range of digital advertising solutions according to the latest IAB Ireland PwC Online Adspend report.

The breakdown was roughly:

  • Display advertising €250m
  • Social €161m
  • Video €91m
  • Classified advertising €37m
  • Search advertising (adspend) €286m
  • Mobile advertising €376m

Looking for the a Digital Marketing Agency in Ireland….Digital Sales

If you are a company that wants to build a world class website, needs help with your organic search position, Digital Strategy or generating online sales……do the necessary!!!…contact the Digital Sales team direct send us a mail at: info@digitalsales.ie, see our contact us page for our office locations.

Diarmuid Haughian – Business Development Director – Digital Sales

Dip. International Selling, Cert. Digital Marketing, MSc. BITS, MA Career Guidance

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