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Within this blog post, we will examine what you need to do if you have a website with Google Analytics code on it, your website contains a Contact Us form or Sales form or you have a comments and registration section of your website, Social Media Share Buttons, you have an online shop and if you have an email subscription functionality on your site. But first a quick over view of GDPR.
The General Data Protection Regulation (GDPR), makes law the fundamental right of every living person to control their personal information, and have it adequately protected by any group processing and holding it. And so, in order to continue trading with other countries in the European Economic Area, Irish companies need to comply with European standards on data protection.
It applies as law and is enforceable from the 23rd of May 2018 and regulated by the Data Protection Commissioner (DPC). It applies to all companies, commercial, voluntary or public service that collects stores, or presses the personal data of European citizens. If you are a company outside the EU, but trades within it, you must adhere to the GDPR.
If an organisation is in breach of GDPR, they can be fined 20 million euro or 4% of annual global turnover.
The overarching principles on the protection of personal date are:
The ‘controller’ must be able to demonstrate compliance to all of the principles above, this is known as the ‘accountability principle’.
You have probably received re-engagement emails lately from companies you are registered with. In theory you should also send this type of email to your current mailing list. You will most likely lose subscribers, but it should be done. The re-engagement email should cover these particular points:
Users must ‘opt in’ ergo you must get permission to send email marketing. So, if a customer buys a product, and you want to add them to your email marketing list, you must ask permission. Or, say a prospect complete a Quotation form, you can’t add that prospect to an email marketing list unless they have agreed to. And you must keep a record when they gave permission and you need to log exactly what they were shown when opting in.
Online Payments – most websites will have an offsite payment gateway however; your website will most likely pick up certain user details. Your website is storing personal details and so these details need to be removed after a reasonable period of time, a couple of months should suffice, but no time stamp has been enforced or recommended by the GDPR.
Simply send a mail to info@DigitalSales.ie or call any of our phone number on: 01 539 7207, 021 202 1077, 091 734 107.
Dip. International Selling, Cert. Digital Marketing, MSc. BITS, MA Career Guidance