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Google Analytics Agency – What is Google Analytics (GA)

Google Analytics Agency – What is Google Analytics (GA)

Google Analytics Agency – Google Analytics is a free web analytics tool that is hosted by Google. As a result, the Google Analytics reports and features it offers prove to be powerful, flexible, and intelligent.

Google Analytics shows you how visitors actually find and use your site, so you’ll be able to:

  • make informed site structure and content decisions
  • improve your site to help make you make decisions on how to convert more visitors into customers
  • track the performance of your keywords, banner ads, and other marketing campaigns
  • and track metrics such as revenue, average order value, newsletter sign-ups, page downloads, and e-commerce conversion rates.

But first, if you are interested in our services at Digital Sales, check out this quick video:

Google Analytics Agency – The Value Proposition of Google Analytics

Learning how users interact with your website and using that knowledge to make improvements is key to building an effective online business.

Google Analytics can help you answer important questions about your site and your marketing initiatives, such as:

  • Drive Valuable Traffic
  • Maximise Conversions
  • Decrease Unnecessary Costs

Google Analytics Agency – The Role of Digital Analytics

Learning how users interact with your website and using that knowledge to make improvements is key to building an effective online business.

Digital Analytics can help you answer important questions about your site and your marketing initiatives.

  • Where are your site visitors that convert coming from?
  • How do you choose keywords that are going to convert?
  • How do you choose ad text that converts?
  • How do you choose landing page that converts?

Google Analytics Agency – Google Analytics (Digital Analytics) – How it Works

  • Google Analytics is free
  • Once you sign up for a Google Adwords account you will have to verify ownership of the website in question by uploading a document provided by Google to your website
  • Afterwards, you will eventually be provided with Google Analytics tracking code
  • This code is a JavaScript which should be pasted into every page on your site in the header section
  • Tracking will only work on the pages that have the code
  • As JavaScript is a Client or Browser side program, the code executes on the users machine and communicates back to Google data about the host machine including location, operating system, browser, screen resolution, etc.
Google Analytics Agency – Need Help?  

Need Help….we provide digital consultancy services that facilitate companies to sell online and we also build websites…, and we have a dedicated Analytics Department, remember we readily customise solutions based on your digital marketing goals and budgets, see our contact details here.  Login to Google Analytics here.

Google Analytics Agency
Google Analytics Agency

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