International SEO: The best approach to SEO is simple, copy the search engines, Google Do, You Do!! Now, I’m focusing on Google within this piece, as they currently have the largest market share in Ireland and this article is on a website targeting Ireland. However, do not forget to do your search engine market research before anything.
But first, if you are interested in our services at Digital Sales, check out this quick video:
Anyway, there are a number of options when it comes to International SEO, but many of these very strategic decisions will depend on:
The decision you make now will really impact your organic lead generation – this decision and the repercussions can be very significant. So, what are the technical and strategic options available for International SEO. There are three options: Subdomains, Subfolders and then the premium option: Root Domain. We are going to focus on Root Domain and why it’s the best option under certain conditions.
Depending on your business objectives, resources and your budget, this is the best option. Let’s say your primary business is Ireland (.ie), Britain (.co.uk) and the US (.com). So, build one premium website and copy that site, uploading it onto your three difference domains. Take Digital Sales – we have just launched: www.DigitalSales.ie and www.DigitalSales.com.
It may cost more to manage three sites but long term, what is one local sale worth?? What is the return on that ‘up-front’ investment? What is involved if you launch three websites and you are targeting three local markets for International SEO?
Would I choose Root Domain if my business was an online shop? No. So, you’ve decided to go the ‘Root Domain’ approach to International SEO, what now and what should you do once you have made that decision to launch say three separate websites?
Need help with your International SEO activity or strategies? Contact Digital Sales…
If you are a company that wants to build a world class website or needs help with your organic search position or generate online sales……do the necessary!!!…contact the Digital Sales team direct send us a mail at: email@example.com, see our contact us page for our office locations.
Post Grad Dip. User Experience (UX, Student), Dip. International Selling, Cert. Digital Marketing, MSc. BITS