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AdWords Agency Management @ Digital Sales

AdWords Agency Management @ Digital Sales

If you are planning to start an ad campaign for your business, then you have probably realised that there are an endless number of platforms and ways in which you can advertise. Everything from Google to Facebook and Instagram has Ad accounts, panels, and different systems in which to create and organise your ad campaigns. We strongly advise you to do a lot of research when setting up campaigns, or better yet talk to the AdWords Agency experts at Digital Sales. Setting up a campaign can be time consuming, costly, and ineffective when not done properly. At Digital Sales we have the marketing and sales knowledge to set up your AdWords account and get leads landing on your page quickly.  Applying proven and effective AdWords knowledge and techniques can transform your campaign from ‘OK’ to a cost-effective and continuous lead generation platform.

But first, if you are interested in our services at Digital Sales, check out this quick video:

Things to know about Google AdWords:

Bidding strategy- There are three bidding strategies to choose from when operating a Google ad. These are cost per click (CPP), cost per impression (CPI)and cost for acquisition (CPA). Depending on your advertising plan and strategy you will have to choose one of these. Talk with our guys at Digital Sales to find what one works best for your business goals.

Quality score- Google will measure your ad and several contributing factors to ensure your ad gives value to your customer. The better your quality score the more exposure you will have from Google, allowing you to beat your competition even if they bid higher than you.

Ad Rank- this is how to google places your ad. Ad rank can be found through the formula of $$ = Ad rank to beat/Quality Score + $0.01 so you can see why quality scare is so important. Having a quality google AdWords agency on your side will give you the best possible chance of having a high ad rank and therefore a better ad position.

An efficient AdWords Management campaign must consider issues such as:

  • Who your target audience is? If you are launching a campaign you need to know who you are targeting. Otherwise, you will spend money targeting the wrong people in the wrong place, increasing at spend and decreasing returns.
  • What services or products are you offering and why? Are you looking for quick returns or more long-term strategic objectives?
  • You must make your ad campaign keyword rich and which highlight your brand. Keyword planner and proper research will help you understand what works best with your audience.
  • You need to check out the cost across devices and how your ad will look on multiple devices. Will you have to adjust or change the channels you wish to target.
  • You need to set up analytics to see how your campaigns are working and what area you need to work on. Check out our google analytics blog and see what Digital Sales can do for you.
  • Sitelinks (deep dive) and more…
  • For example, at Digital Sales we have implemented the below techniques to make AdWords Creatives stand out:
  • Sitelinks deep dive – 2-line sitelinks raise CTR +20% and 3-line sitelinks raise CTR +30%
  • Location Extensions – CTR increase of +10%
  • Call Extensions

AdWords Agency – A quick Understanding of AdWords – Digital Sales

As you are probably aware AdWords advertisers only pay if a user clicks on the advertisement, which is known as a click-through and the CTR is the ratio of clicks to impressions.  The maximum bid is not necessarily the price an advertiser will pay, an advertiser will only pay one cent more than the next highest bidder, however, the bid is just one factor which determines ad placement.  The other factors are:

  • Quality Score
  • Adrank
  • Ad Relevance to the user
  • Landing Page Quality
  • Good Navigation
  • Fast Load time
  • No Pop-Up’s, etc

*Please note, it is possible for the higher-ranked ad to have a lower cost per click than its competitors. If your ad is more relevant, you can still compete against someone with more money. Increasing your Quality Score can decrease the actual cost of your clicks, so making more relevant adverts and improving landing pages, etc. reduces your costs.  And this is where our expertise can really make a difference to your bottom line……Not to mention selecting the right ‘keywords’ and then selecting the most appropriate ‘Keyword Match Types’ for your campaign….

At Digital Sales we will employ techniques and address the factors above to position your AdWords advert above your competitors and making savings throughout our campaign.  We will also Use Auction Insights for competitive analysis, a better understanding of auctions, improving performance, and monitoring success.

AdWords Agency – Management & Strategy Digital Sales – Contact Us today

We will provide a dedicated AdWords Management Manager who will directly manage your ad campaigns and associated factors mentioned above such as landing pages, download speed, navigation ease, etc.

Whatever your budget or the growth stage that your business is at, we will tailor an AdWords Advertising Campaign which will deliver constant and affordable lead generation and sales locally, nationally, or internationally. If you do not believe AdWords is for your business, then check out our pages on related social media advertising and more. See our contact details here.


Adwords Agency
Adwords Agency

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