Digital Music Marketing – The great philosopher Friedrich Nietzsche, once said that ‘without music, life would be a mistake’, I wonder what he might think if he were alive today and reflecting upon music, its digital landscape and advertising….
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In 2015, digital music revenue reached 6.7 billion dollars in the US alone. Steaming and downloading music are the primary forms of consuming digital music, with streaming likely to become the most accustomed and popular format. By 2021 streaming users is forecasted to surpass 119 million.
Some of the most popular music streaming providers are: Spotify, Deezer, iHeartRadio, Pandora, SoundCloud and Tidal. Examples of download music providers include Amazon Music, eMusic, iTunes, MP3 Panda, 7 Digital, PlayDigital, etc.
It has become clear that there is a positive correlation between music and brand recognition, you may think of subliminal music used when brands are trying to reinforce their message, such as Intel or McDonald as prime example. In fact, a recent study by Spotify suggested that music streamers are twice as likely to advocate for and feel emotionally connected to a brand and even recommend that brand to friends. Perhaps these music streamers are in a positive and happy frame of mind and thus endorse an advertiser. The Spotify report also suggests that music streamers are 1.5 times more likely to shop online on a weekly basis, they are most likely very comfortable with technology and shopping online.
So, if you are a brand trying to sell online, maybe music is a medium to connect and engage with potential consumers. And it’s not just the boring banner adverts that digital music companies offer, advertisers can use interactive advertising mediums such as: audio, video, branded playlists and branded channels. The amount of engaging advertising inventory is vast, engaging and results in high click through rates.
If you need help with any aspect of digital music advertising, be that digital music companies, agencies and brands, we are a company with the knowledge and expertise to help you with your digital music marketing, in fact any type of digital activity. Call the team or send us a mail at: info@digitalsales.ie, see our contact us page for our office locations.
