Google Ads Management for Irish Businesses: Your PPC Agency Partner

Why your Irish SME Needs a Dedicated PPC Agency

One of the common challenges Irish SMEs face with online advertising is running Google Ads campaigns blindly – without any proper tracking system in place. It’s like being back in the old days of outdoor advertising, where results were more a matter of coincidence than calculated strategy. But instead of billboards, here it’s clicks.

If you’re a lead generation business running ads, and say, phone calls are a key touchpoint for potential customers on your website, you’re missing a trick if you don’t know not only who called you, but also *which keyword* generated that call. This is entirely possible through Google’s call tracking system, providing invaluable insights.

On the other hand, for e-commerce businesses, it’s absolutely crucial to know your exact ROAS (Return On Ad Spend). This metric helps you understand the true efficiency of your ads, which is only possible with robust e-commerce tracking in place.

This clearly shows how powerful Google Ads can be. However, through auditing over 100 Google Ads accounts right here in Ireland, we’ve repeatedly seen many PPC agencies and freelance PPC specialists selling their services cheaply, yet running Google Ads campaigns completely in the dark.

That’s why it’s crucial to have a dedicated PPC agency that not only provides the expertise your business deserves but also offers full transparency in the results through comprehensive monthly reports. At Digital Sales, we take this incredibly seriously. Our first priority is resolving that common issue of non-experts running ads – by fixing and implementing a solid, reliable tracking system from the outset.

The Pitfalls of DIY or Inexperienced Google Ads Management for Irish SMEs

In many cases, PPC freelancers or agencies that take on Google Ads management aren’t truly focused on the intricacies of the platform. They often attract clients by offering a very cheap price, convincing businesses that it’s a simple, low-cost solution. However, we’ve seen countless Irish SMEs waste thousands on Google Ads by following Google’s own recommendations blindly. It’s easy to get excited when a Google representative suggests a call and offers recommendations, but without the technical knowledge, many businesses simply go for it without fully understanding if the suggestion actually makes commercial sense for them.

One key example of this is ad targeting. Simply opting for the default “Interest” over “Presence” in a location setting can lead to your ad spend going far beyond Ireland, reaching an audience that isn’t relevant to your business. Or, running campaign types that by their nature aren’t built for lead generation can provide you with only unqualified leads, which are useless to your sales team.

However, probably the most underrated and costly mistake is not having conversion tracking set up at all, or having poor conversion tracking (like mistakenly treating simple page views as a conversion). While this means you’re losing visibility on your ROI, it goes far beyond just that. For your campaigns to be truly effective, you need to accumulate enough conversions to switch to AI-driven bid strategies. Without accurate conversion tracking, this isn’t possible or if the conversions being tracked are poor or misleading, the AI will be optimising based on incorrect data. This can lead to your CPC (Cost Per Click) skyrocketing for no actual return.

What a Specialist PPC Agency Brings to Your Irish SME’s Google Ads

Having a specialist PPC agency focused on Irish SMEs isn’t just about bringing expertise with the tools; it’s about a deep understanding of how SMEs operate and how to efficiently maximise opportunities with Google Ads while ensuring profitability.

For example, it’s much easier to run multiple costly tests to find the best opportunity when you’re managing Google Ads for a large corporation, as a misstep won’t significantly impact their overall budget. On the other hand, for an SME, even a small, misguided test can have a detrimental impact on precious marketing spend.

Our flexibility in budget management and our transparent management fees also allow your business to scale profitably and gradually. This provides the opportunity to slowly see results, acquire new customers and watch your customer base grow sustainably.

Campaign optimisation is another area where our knowledge of what genuinely works for Irish SMEs shines. For instance, the ‘Google Map campaign’ is often underrated and seen as suitable for only a few specific cases. However, we’ve witnessed firsthand how it can be a game-changer for many local Irish businesses, driving real-world footfall and inquiries.

Our transparency and reporting mean you’re always in the loop. Our reports aren’t just clear and easy to understand, but they also contain all the critical information you need. For example, our call reporting provides not only the phone number but also the exact time the customer called, giving your sales team a crucial opportunity for follow-up.

Why Choose Digital Sales as Your PPC Partner in Ireland?

Here at Digital Sales, we’re different from most PPC agencies in Ireland. We’re not just affordable and flexible with Google Ads budgets; we’re singularly focused on what truly matters to you – your particular goals.

We stand firmly for Irish SMEs because we genuinely understand the unique challenges you face and that’s where our core expertise lies. We understand customer needs not only from a PPC perspective but also recognise when there’s a need for User Experience or Social Proofing improvements to your landing page – which, after all, is the fundamental cornerstone for all digital marketing activities. On the other hand, if that foundation is solid but awareness is lacking, we know that social media marketing might be the missing piece.

And that’s precisely why Digital Sales is the perfect solution as your PPC Partner. Beyond our expertise in the field, we honestly assess when PPC is the right solution for you. We wouldn’t suggest something that wouldn’t genuinely work for your business, unlike some other agencies that might pursue a client at any cost. We also provide honest expectations about results and every aspect of your campaigns.

PPC Agency Client Testimonial

“We’ve been working with Diarmuid and his team for the past few months to manage our Google Ads campaigns – and honestly, they’ve been nothing short of fantastic. From the very beginning, they took the time to understand our business, goals, and customer journey.

Their strategy has already made a noticeable difference in our inbound leads and overall ad performance. We’re seeing more qualified traffic, better conversion rates, and – most importantly – clear communication and transparent reporting every step of the way.

They’re proactive, knowledgeable, and genuinely committed to helping us grow. Couldn’t recommend them highly enough if you’re serious about getting results from Google Ads. Would have no hesitation in recommending them.”

Duncan Lyons – Expert Removals – Company Founder

Frequently Asked Questions (FAQs) About Hiring a PPC Agency like Digital Sales for and small to medium sized business in Ireland

To help you get even more clarity, here are some common questions we hear from Irish business owners about partnering with a PPC agency like Digital Sales:

Q1: How much does a PPC agency cost for an Irish SME?

That depends on the budget you’re looking to utilise in Google Ads, as more ad spend generally requires more extensive management work. However, our management fees range from €400 monthly (excluding VAT).

Q2: How long does it take to see results when working with a PPC agency?

This also depends on how mature your Google Ads account is. It’s important to highlight that although Google Ads can deliver very short-term results compared to SEO, it’s also a gradual process. Over time, campaigns tend to keep improving. When you have the right account structure, a solid tracking system, and efficiently optimised AI bid strategies, the machine learning constantly learns and improves with our ongoing optimisations. For this reason, we always suggest a project for a minimum of 3 months, but we remain flexible in this as well.

Q3: What industries do you work with in Ireland?

At Digital Sales we work with a diverse range of Irish industries, including e-commerce, professional services, hospitality, trades, and retail. Our strategies are adaptable to any SME looking to grow online.  You can see our client profolio here.

Q4: How will I know my campaigns are performing?

You can, of course, ask any questions at any time. We send a comprehensive monthly report (see a sample Google Ads report here) where all the figures are taken directly from the Google Ads platform itself, so you can cross-reference them against your actual results. This includes sales data, what products were sold, and even details on calls, including the phone number and the exact keyword that drove those calls.

Q5: What’s the process for getting started with your agency?

We like to begin by auditing your existing account (if you have one) to provide a comprehensive step-by-step plan on what needs to be done and what opportunities are currently available within your account. If you don’t have an account, we’ll discuss your goals and provide a tailored setup strategy.

Conclusion: Take the Next Step for Your SME’s Growth in Ireland

Google Ads offers an unparalleled opportunity for Irish SMEs to connect with ready-to-buy customers, drive immediate traffic, and accelerate growth. While powerful, its true potential is unlocked through strategic setup, continuous optimisation, and a deep understanding of the Irish consumer landscape – expertise that a dedicated PPC agency like Digital Sales brings to the table.

Don’t let Google Ads overwhelm you, and certainly don’t let wasted spend hold your business back. Let the experts at Digital Sales drive your success. We provide the peace of mind, save your valuable time, and work relentlessly to deliver a significant return on your investment.

Ready to stop guessing and start growing your Irish SME online? Contact us today for a free, no-obligation PPC strategy session tailored specifically for your Irish business. Discover how we can transform your online advertising into a powerful customer acquisition machine.

Click here for a complimentary PPC Audit from Digital Sales a PPC Agency in Dublin you can trust.

Author:

Diarmuid Haughian – Business Development Director – Digital Sales

Post Grad Dip. User Experience (UX), Dip. International Selling, Cert. Digital Marketing, MSc. BITS