Digital Sales – The Digital Branding Agency

Digital Branding Agency – Branding Impact – It’s said that “branding affects perceptions since it is well-known that in blind product testing consumers fail to distinguish between brands” (Jobber, 2010). So how can a company enhance their brand online? It’s has become clear that consumers on the Internet, are active co-producers of value, that want to contribute feedback and brands now need to facilitate rather than control content and brand online.

But first, if you are interested in our services at Digital Sales, check out this quick video:

Let’s take a look at the basic, what exactly is ‘brand’ and why is it so importance?

Brand & Branding Definitions

BRAND = the sum of the characteristics of a product or service perceived by a user

BRANDING = The process of creating and evolving successful brands.

Digital Brand and its importance to the Consumer

Establishing a strong online brand can significantly help your sales influence. When a consumer buys a brand they are effectively Avoiding Risk. When people view a brand, it can potentially act as a:

• Signal of quality
• Risk Reducer
• Search Cost Reducer
• Promise, bond or pact with maker of product
• Identification of Sources of Product
• Assignment of Responsibility of Product Maker
• Symbolic

How can a website help create a digital brand online, some factors to consider:

• Create a compelling, interactive experience including rich media which reflects the brand
• Consider how the site will influence the sales cycle by encouraging trial, for example cars
• Developing an exchange (permission marketing) programmed on your website to begin a “conversation with the most valuable customer segments, for example, email
• UGC – Encourage User Generated Content – Comments, Feedback, Competitions, etc.

Some of Digital Branding Agency Clients

Digital Sales – The Local & Global Digital Branding Agency

If you are a company that wants to develop an online digital brand or needs help developing sales and leads online, call the team or send us a mail at: info@digitalsales.ie, see our contact us page for our office locations.