Digital Branding Agency – Branding Impact – It’s said that “branding affects perceptions since it is well-known that in blind product testing consumers fail to distinguish between brands” (Jobber, 2010). So how can a company enhance their brand online? It’s has become clear that consumers on the Internet, are active co-producers of value, that want to contribute feedback and brands now need to facilitate rather than control content and brand online.
But first, if you are interested in our services at Digital Sales, check out this quick video:
Let’s take a look at the basic, what exactly is ‘brand’ and why is it so importance?
BRAND = the sum of the characteristics of a product or service perceived by a user
BRANDING = The process of creating and evolving successful brands.
Establishing a strong online brand can significantly help your sales influence. When a consumer buys a brand they are effectively Avoiding Risk. When people view a brand, it can potentially act as a:
How can a website help create a digital brand online, some factors to consider:
If you are a company that wants to develop an online digital brand or needs help developing sales and leads online, call the team or send us a mail at: firstname.lastname@example.org, see our contact us page for our office locations.