SEO Marketing – First organic SEO leads after website launch – 18th November to the 1st of May – 5 Months

SEO Marketing – Last Tuesday at Digital Sales Ireland (www.DigitalSales.ie) we received our first inbound organic SEO sales lead, five months after website launch.  Now you may know that the conversion rate for Organic leads are 250% higher for SEO versus paid search such as AdWords.  Ergo, SEO generated leads are very very desirable, extremely purchase ready and budget approved.  And it was all down to SEO Marketing, so what is involved in SEO Marketing and how did we do it?

SEO Marketing & What we did…

SEO Marketing activity and how did we do it within 5 Months of a new website launch?  Let’s be clear there are a few points to consider:

Every sector is different, and some keywords and sectors are more competitive than others.  However, letting a website just sit there after launch will achieve nothing, absolutely nothing from an Organic Search perspective.  Also, depending on your domain name you can rank very quick for a specific search string – the inbound lead we ranked for wasn’t within the primary domain name, so it can take longer to rank.  Also, it is worth noting, the work detailed below isn’t absolutely necessary in order to rank, its what Digital Sales did and the amount of work we completed isn’t required in order to rank.

So, what SEO Marketing activity did we undertake at Digital Sales?  Here are some must do’s:

• On page SEO on every page within the site
• .xml submission and updating that .xml sitemap
• Ensuring Efficient Download Speed
• Making the site https
• Adding continuous content – we have uploaded 80 Blog Posts – mostly SEO blog posts, minimum of 4 blog posts uploaded per month – https://www.digitalsales.ie/digital-blog/
• Social Media Updates are important, even better if you can generate popular content – Twitter, Facebook and LinkedIn and Google Plus (GMB) – 30 to 40 Updates and Backlinks
• Local Directory Listing including backlinks – for local SEO
• Backlinks – Drip Backlinking and Backlinks to specific pages with assigned keywords – approximately 300/400.

SEO Marketing – Need Help generating leads…Contact Digital Sales

If you are a company that wants to build a world class website or needs help with your organic search position, SEO Marketing or generating online sales……do the necessary!!!…contact the Digital Sales team direct send us a mail at: info@digitalsales.ie, see our contact us page for our office locations.

Diarmuid Haughian – Business Development Director – Digital Sales

Dip. International Selling, Cert. Digital Marketing, MSc. BITS, MA Career Guidance